Unlocking Superior Growth
Bridging the “Say-Do Gap” to Maximize Value
How many times have you wrapped up a whiteboard planning session feeling excited about the potential, only to discover that everyone has their own interpretation of what the plan actually entails? We call that the “whiteboard to Jira” problem. When we talk about addressing this problem, it’s not just about execution—it’s about ensuring everyone is on the same page, moving in the same direction, and unlocking untapped potential.
This untapped potential is the difference between your company’s projected growth and the reality of what you actually achieve. Every misalignment, misunderstanding, or delay represents lost value, wasted effort, and missed opportunities. By closing the gap between vision and action, you can reclaim this lost potential and drive meaningful growth.
This gap is often referred to as the “say-do gap”—what leadership says they want to achieve versus what actually gets done. Let’s break down why this happens and how to fix it.
The Say-Do Gap: Where Potential Gets Lost
Picture your company’s growth goals as two lines on a graph. The top line represents the goals you aim to achieve, and the bottom line represents the actual outcomes. The space in between is the say-do gap, the value left on the table due to misalignment, unclear priorities, or poor execution.
The good news? Every small adjustment to close this gap unlocks significant growth. Here are three examples of where companies often fall short and how they could have bridged the gap for better results:
Example 1: A Missed Opportunity to Reduce Churn
What Went Wrong: Leadership identified churn as a key growth inhibitor and set a goal to reduce it by 15%. However, the goal wasn’t translated into actionable priorities for all teams. Customer success worked on improving engagement, but SysOps and product teams didn’t see how they could contribute.
What Could Have Been Done: Leadership could have clearly communicated how churn reduction impacts every department. For example, SysOps might automate customer feedback loops, while product teams focus on UX improvements.
Alternate Story: With alignment across departments, each team contributes tailored strategies, leading to a measurable decrease in churn.
Potential ROI: A 15% churn reduction could result in millions of dollars in retained revenue and improved customer lifetime value.
Example 2: A New Product Launch Falls Flat
What Went Wrong: A product team launched a new feature to attract customers but didn’t involve marketing or sales early enough. The feature lacked proper messaging and failed to gain traction in the market.
What Could Have Been Done: Leadership could have encouraged cross-functional collaboration during the planning phase. Marketing and sales could have provided insights into customer needs, shaping the feature for success.
Alternate Story: The product, aligned with market demands and backed by cohesive go-to-market strategies, becomes a key growth driver.
Potential ROI: A successful product launch could increase market share and generate significant new revenue streams.
Example 3: A Lagging Indicator Masks Failure
What Went Wrong: A company pursued an initiative to reduce costs but relied on annual financial reports to gauge success. By the time the results came in, the strategy had already failed, wasting time and resources.
What Could Have Been Done: Real-time tracking of leading indicators—such as process improvements or resource utilization—could have flagged issues early, enabling a mid-course correction.
Alternate Story: With real-time insights, the company pivots its strategy to achieve the intended savings.
Potential ROI: Early intervention prevents losses and redirects resources toward more impactful initiatives.
How StratRocket Closes the Say-Do Gap
StratRocket was built to help leaders connect the dots between vision and execution, closing the say-do gap and unlocking growth potential.
Clear Prioritization: Translate company goals into actionable priorities for every team, ensuring no one is left guessing.
Structured Contribution: Empower teams to propose strategies tailored to their expertise, fostering buy-in and alignment.
Real-Time Insights: Monitor progress and identify challenges before they derail execution. With StratRocket, you don’t wait for annual reports—you course-correct in real time.
Cross-Functional Collaboration: Ensure all departments are working toward shared goals, breaking down silos and amplifying impact.
By streamlining strategy alignment, StratRocket transforms lofty goals into tangible results, helping you achieve superior growth without wasted effort.
Let’s Bridge the Gap Together
What’s your company’s biggest challenge in closing the say-do gap? Where do you see potential being left on the table?
Join our waitlist today to explore how StratRocket can help your organization unlock its full potential. 🚀